Sonic Audit
How does your brand sound today?
A fast, fixed-scope review of every place your brand is heard, with clear recommendations and a sonic opportunity map.
About the service
Most brands already make sound: in ads, videos, reels, podcasts, apps, on hold and in their spaces. Few have ever looked at it as a whole. The Sonic Audit maps every audio touchpoint, benchmarks you against your competitors and shows where sound could make your brand more recognisable.
It is the simplest way to start working with Memento, and a useful input for any rebrand, campaign or website project.
Our entry point and our expertise in one: a sonic lens few branding agencies can offer.
What's included
- Touchpoint inventory: every place your brand is heard today
- Competitor listening session: how your category sounds and where the white space is
- Consistency review: music, voice, sound effects and licensing status
- Opportunity map: prioritised recommendations, from quick wins to a full sonic identity
- Presentation: a 60 minute session with your team
Frequently asked questions
What is a sonic audit?
A sonic audit is a structured review of all the sounds and music a brand uses across its touchpoints, assessed for consistency, recognition, rights and opportunity.
Do we need a sonic identity afterwards?
Not necessarily. Many recommendations are quick wins, such as consistent music choices or cleaning up licensing, and can be applied immediately.